"Now I instinctively ask myself: How will viewers absorb an emotional message? What role do those emotions take in the visual relationship? What's the best way to use my photography to draw out those emotions? Conceptually, How can I amplify the viewer's emotional connection to the idea in the most compelling way?" Certainly everyone will create their own relationship with artwork but I do my best to build a visual bridge with the viewer" - bruce deboer
Bruce has over 40 years experience directing people, managing brands, and creating visual stories through photography and digital filmmaking. He's tossed out more awards to conserve space than most photographers win.
A 12 year old boy discovered the family Kodak one day at his Grandmothers house and started pointing it at everything - or anything - it didn't matter. After a quick twelve exposures he ran to the corner drug store for processing. That was a beginning. Every photographer knows the pleasure of frequent shutter clicks; age 12 or 50 it doesn't matter, once hooked you know you're a photographer.
Nearly twenty advertising photographer years later – surprisingly similar to dog years – the need to simply take pictures morphed into communicating ideas, visual or written, still or moving; a well crafted thoughtful message wrapped in a beautifully compelling skin.
Bruce has logged time at Hallmark Cards, Erickson Productions, Stone Soup Productions, Synthesis Creative, Torque, Ltd., and – currently – his own Oryx Creatives and DeBoerWorks Photographic Productions. He's been a business manager, marketing director, advertising account executive, writer, creative consultant, but most notably, a respected photographer and video producer.
Over the years, commercial clients have included Duke Health Systems, Audi, Harley Davidson, Healthy Choice, Anheuser-Busch, Crain’s Chicago Business, Shell Motor Club, Amoco, Couples Resorts Jamaica, MGM Las Vegas, Norwegian Cruise Lines, The Cliffs Properties, and Giro Sport Designs.
Bruce headed a creative department at Hallmark Cards from '88-'92, then moved on to work with some of the best creative talent in the advertising industry. Most of his professional photography career has been based in North Carolina’s Triangle area but he’s also worked in Boston, Kansas City, and Chicago.
Bruce’s name appears on National and Regional Addy Awards, One Show Awards, NY Festivals Gold awards, and is a National Kelly Award Finalist. He’s been published in Communication Arts, Graphis Design and Photo Annuals, Print Magazine Annuals, AIGA Annuals, and written up in Ad Week and Ad Age. Bruce has been included in Lurzer's Archive 200 Best Ad Photographers Worldwide collection every year since 2014 and won 2 Platinum, 3 Golds and 3 Silver awards in the Graphis Photo Annuals 2020 and 2021.
Specialties: Professional photographer, digital filmmaker, producer, director, creative lead, guitarist, artist, creativity blogger, idea writer, advertising veteran with specialties in - People, Lifestyle, Portrait, Advertising, Editorial, Fashion, Corporate, Annual Reports.